+124%New Patient Calls

−42%Cost Per Lead

Booked Calls↗ 38%

248this month

4.9 / 5Client Rating

More patients.
More revenue. Less stress.

We help physical therapy clinics grow with rigorous data-driven marketing and world-class physical therapy business coaching. We make it feel human.

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No long contractsPersonal and helpful supportReal reporting not vanity

$10M+Ad spend managed

15 yrsIn performance marketing

100sOf clients helped

38%Avg. lift in qualified leads

Certified · Verified · Caffeinated

Trusted credentials. Real experience.

The original design used this band as a fast trust pass: enough credibility at first click to make a clinic owner want the conversation.

Google Partner

Meta Business Partner

4.9 / 5 across 80+ reviews

$10M+ ad spend managed

15+ years · 100s of clients

Our framework

Built like a treatment plan.
Not a marketing pitch.

Your clinic deserves the same rigor you apply to a patient assessment. Here is how we work — four phases, no fluff, every step measurable.

Diagnose

We audit your funnel end-to-end — ads, site, intake, retention — and find the 3 things that are quietly costing you patients.

Prescribe

A custom 90-day growth plan rooted in your service mix, geography, and capacity. No template campaigns, no vague strategy decks.

Treat

We build, launch, and manage the campaigns. You stay in the loop with weekly check-ins — never a quarterly mystery report.

Strengthen

Once leads are flowing, we tune for ROI: lower CPL, higher show rates, better LTV. Compounding growth, not a sugar rush.

What we do

Six services.
One goal: more booked patients.

Every engagement is built around a single number that matters to your clinic. Pick a service, or let us prescribe the right mix.

Advisory

Business Coaching & Revenue Optimization

For owners who want a stronger business behind the marketing. Weekly calls focused on billing, expense management, hiring, team leadership, and the operational decisions that turn growth into profit.

Weekly 1:1 owner coaching
Billing, expense, and ops guidance
Quarterly revenue planning

Paid

Google Ads

Search, Performance Max, and YouTube campaigns built for clinic intake — not e-commerce. We obsess over qualified-lead cost, not click count.

Geo-targeted search campaigns
Conversion tracking that actually works
Monthly strategy and reporting calls

Paid

Facebook & Instagram Ads

Lead-gen campaigns and remarketing that fill your calendar with the right kind of patient. Creative built around your actual specialties.

Audience strategy and creative testing
Lookalike and retargeting funnels
In-platform appointment tracking

Organic

SEO

Local SEO and content that wins the physical therapy near me battle. Built for sustainability — no shortcuts that age like milk.

Local pack optimization
Service and condition page strategy
Technical SEO and Core Web Vitals

Organic

AI Search Optimization

Make sure ChatGPT, Perplexity, Gemini, and Google AI Overviews recommend your clinic when patients ask. The next chapter of search is already here.

LLM citation strategy
Schema and entity optimization
Answer-engine content design

Build

Website & Landing Page Design

Fast, conversion-tested websites that work on a phone in a waiting room. Every page designed to turn visitors into booked calls.

Custom design and dev
CRO testing baked in
Owned by you — not locked to a platform

Meet the team

Meet your team.
Honest about who does what.

We are two brothers running this together — same last name, different lanes. Andrew leads client work directly, especially in the early months. Dan runs strategy alongside a small team he has worked with for years. You will always know exactly who is doing what.

Co-founder · Strategy

Dan Barrett

15+ years in performance marketing. Founded AdWords Nerds in 2011. Author of The Nerd's Guide to Online Marketing. Hosts the AdWords Nerds Podcast. Leads strategy here — working alongside a small team he has built over the years to run the day-to-day.

Co-founder · Ops & Optimization

Andrew Barrett

Dan's brother and partner in the lab. Designs the experiments, ships the campaigns, reads the data, then re-reads it. Especially in the early months of an engagement, Andrew is the person you will be working with directly — weekly calls, day-to-day decisions, all of it.

Take the first step

Ready to fill your schedule
without filling your evenings?

Book a free 30-minute audit. We will show you the 3 highest-leverage moves for your clinic — even if you do not end up working with us.

Get Your Free Audit See Services

More patients.More revenue. Less stress.